Profile

Addie Maxwell

Nancy Maxwell Gillette, granddaughter of Lydia Adelaide “Addie” Taylor Maxwell, said, “She’s an inspiration to me for her courage and spirit—a true businesswoman with style and character.” Moab’s first successful female entrepreneur, “Aunt Add,” managed the Maxwell House Hotel, Maxwell’s Millinery, and Maxwell’s Navajo Shop. Born the tenth child of Norman Taylor and Lurana Forbush Taylor in 1886, Addie married Philander Maxwell at age 17 and only two years later opened her hotel. She was an accomplished sidesaddle horsewoman and often was called on to lead local parades.